New York Spinal Care has a unique approach to Chiropractic care called N.U.C.C.A., which focuses on the most vital area of the spine; the Upper Cervical. It was critical that we distinguished this method from the typical “twist and pop” method that so many connote to standard Chiropractic treatment. We succeeded and NY Spinal Care reports that they receive 4-5 new patients monthly due to our Marketing/Patient Education DVD.